CAMPAIGN INSIGHT
ReportingSummer return campaign
✓Sent
✓Engaged
↻Returned
Example CastleRecognised venue return
RETURN CONVERSION7.9%96 recognised returns
ECEmily CarterCampaign receivedReturned 8 JunReturned
Illustrative campaign data
The Guestrax platform
Connected visitorintelligence forphysical venues.
Turn guest WiFi connections into persistent visitor profiles, relevant engagement and measurable physical return visits.
ConnectGuest WiFiUnderstandReal visitsEngageUseful audiencesMeasurePhysical returns
Built for attractions, heritage venues, museums, hospitality, parks, events and sports venues
Guest WiFi is only the beginning
Understand every visit.
Inspire the next one.
Guestrax connects the moment a visitor joins your WiFi with the intelligence and engagement that follow.
01
Connect
Create a well branded guest WiFi experience and capture meaningful permissions.
02Understand
Recognise visitors, visit frequency and the venue areas they use.
03Engage
Build audiences from real visits and respond with relevant follow-up.
04Measure
Go beyond clicks to understand who was recognised when they returned.
AM
VISITOR PROFILE
Returning visitorAlex Morgan
Marketing consent active
12 May 2026First visit
18 July 2026Last visit
4Total visits
Visitor journey
Main attraction12 May · First visit
Café12 May · 42 minutes later
Summer campaign2 June · Clicked
Recognised return18 July · Main attraction
Visitor intelligence
Build a clearer picture with every visit.
Persistent visitor profiles reveal first visits, repeat behaviour, campaign history and the different areas somebody used.
Explore visitor intelligence →Return attribution
Clicks tell part of the story.
Guestrax shows who came back.
Email platforms report delivery and clicks. Guestrax can connect campaign recipients with subsequent recognised visits, helping venues measure engagement where it matters.
Explore campaigns and attribution →Summer return campaignIllustrative report
- Recipients
- 1,248
- Delivered
- 1,214
- Clicked
- 186
- Recognised returns
- 96
- Return conversion
- 7.9%
Explore Guestrax
One platform for the visitor relationship.
From the first WiFi connection to the next recognised visit.
Platform
Guest WiFi that starts something useful.
Portal design, sessions, contacts and consent.
Explore →AutomationsRespond to real world visitor moments.
Welcome, follow-up, reviews and win-back journeys.
Explore →IntegrationsWorks alone. Connects when you choose.
Email, CRM, reviews, webhooks and UniFi.
Explore →See Guestrax in action
Discover what your guest WiFi could tell you.
More than marketing
Visitor experience and venue operations, connected.
The current Guestrax application brings portal creation, live UniFi visibility and physical venue analytics into the same workspace.
VENUE ANALYTICS
Dwell, movement and zones
Explore dwell trends, hourly heatmaps, repeat visitors, zone transitions, common journey paths and venue maps.
Explore venue analytics →UNIFI OPERATIONSThe network behind the experience
Review Controllers, access points, clients, SSIDs, VLANs, live sessions, traffic history and infrastructure needing attention.
Explore UniFi operations →