CAMPAIGN INSIGHT
ReportingSummer return campaign
✓Sent
✓Engaged
↻Returned
Example CastleRecognised venue return
RETURN CONVERSION7.9%96 recognised returns
ECEmily CarterCampaign receivedReturned 8 JunReturned
Illustrative campaign data
The Guestrax platform
Connected visitorintelligence forphysical venues.
Turn guest WiFi connections into persistent visitor profiles, relevant engagement and measurable physical return visits.
ConnectGuest WiFiUnderstandReal visitsEngageUseful audiencesMeasurePhysical returns
Built for attractions, heritage venues, museums, hospitality, parks, events and sports venues
An interactive visitor journey
Four stages.
One connected story.
Select a stage to see how Guestrax turns a guest WiFi connection into useful visitor intelligence and measurable physical returns.
01 · CONNECT
Replace a generic WiFi login with a branded visitor welcome.
Create, preview and publish a clear mobile experience for each venue, with the right registration details and marketing preference.
Explore captive portals →Welcome to Example CastleConnect to guest WiFiContinue
02 · UNDERSTAND
Build a clearer profile with every recognised visit.
Retain Controller and SSID context to understand frequency, dwell and the meaningful venue areas used.
Explore visitor intelligence →Returning visitor4 recognised visitsMain attraction · Café
03 · ENGAGE
Create audiences from behaviour in the real world.
Build useful segments and trigger timely follow-up without losing the visit context that made it relevant.
Explore automations →AUDIENCE READYFirst visit · Café not visited312 recognised visitors
04 · MEASURE
See whether campaign recipients physically came back.
Connect campaign activity with subsequent recognised visits and report a return conversion, not merely a click.
Explore return attribution →RETURN CONVERSION7.9%96 recognised returns · illustrative
AM
VISITOR PROFILE
Returning visitorAlex Morgan
Marketing consent active
12 May 2026First visit
18 July 2026Last visit
4Total visits
Visitor journey
Main attraction12 May · First visit
Café12 May · 42 minutes later
Summer campaign2 June · Clicked
Recognised return18 July · Main attraction
Visitor intelligence
Build a clearer picture with every visit.
Persistent visitor profiles reveal first visits, repeat behaviour, campaign history and the different areas somebody used.
Explore visitor intelligence →Return attribution
Clicks tell part of the story.
Guestrax shows who came back.
Email platforms report delivery and clicks. Guestrax can connect campaign recipients with subsequent recognised visits, helping venues measure engagement where it matters.
Explore campaigns and attribution →Summer return campaignIllustrative report
- Recipients
- 1,248
- Delivered
- 1,214
- Clicked
- 186
- Recognised returns
- 96
- Return conversion
- 7.9%
Explore Guestrax
One platform for the visitor relationship.
From the first WiFi connection to the next recognised visit.
Captive portals
Give every venue a better visitor welcome.
Branded registration, mobile preview and simple publishing with no coding required.
Explore →Automations and surveysRespond to real moments and ask useful questions.
Visitor journeys, operational alerts, feedback and survey reporting.
Explore →IntegrationsWorks alone. Connects when you choose.
Email, CRM, reviews, webhooks and UniFi.
Explore →See Guestrax in action
Discover what your guest WiFi could tell you.
More than marketing
Visitor experience and venue operations, connected.
The current Guestrax application brings portal creation, live UniFi visibility and physical venue analytics into the same workspace.
VENUE ANALYTICS
Dwell, movement and zones
Explore dwell trends, hourly heatmaps, repeat visitors, zone transitions, common journey paths and venue maps.
Explore venue analytics →UNIFI OPERATIONSThe network behind the experience
Review Controllers, access points, clients, SSIDs, VLANs, live sessions, traffic history and infrastructure needing attention.
Explore UniFi operations →