Physical venue analytics

Understand what happens
between arrival and return.

Explore how long recognised visitors stay, when the venue is busiest and how people move between meaningful areas.

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Guestrax average dwell heatmap showing activity by hour and day

Dwell intelligence

See how time is spent
across the venue.

Guestrax reports average and median dwell, distribution, trends, peak dwell windows and repeat visitor behaviour with Controller, zone and access point filters.

42mAverage dwellOverall selected period
35mMedian dwellLess affected by long stays
14:00Peak windowBusiest dwell period
28%Repeat visitorsRecognised return behaviour

Movement

Reveal common journey paths.

Understand zone-to-zone transitions, top entry and exit zones, average zones per visit, repeat roaming visitors and potential drop-off points.

  • Total transitions and tracked routes
  • Origin to destination flows
  • Top entry and exit areas
  • Drop-off and repeat roaming rates
Main attraction684 visits
Café312 transitions
Gift shop186 transitions

Maps and zones

Give network observations
physical meaning.

Create venue zones, connect them to access points and view visitor behaviour in terms that operations and marketing teams understand.

Zone analytics

Compare visitors, visits, dwell and recognised activity by meaningful area.

Hourly heatmaps

See patterns across days and times rather than relying on one headline average.

Venue maps

Bring access points and zone context into a visual venue view.

Exportable insight

Filter reporting by period and Controller for useful operational analysis.

Explore physical behaviour

See dwell and movement intelligence in Guestrax.

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