Defined attribution window
Control how long a subsequent recognised visit can be associated with a campaign.
Campaigns and return attribution
Measure campaigns
beyond the click.
Build campaigns around real visitor audiences and understand whether recipients were recognised when they subsequently returned.
Book a demoRETURN CONVERSION7.9%96 recognised returnsIllustrative campaign data
Campaigns belong to Guestrax
Your visitor intelligence remains connected.
Segments, campaigns, consent and reporting live in Guestrax. Delivery integrations extend what the platform can do without becoming mandatory.
1Audience1,248 recipients
2Delivered1,214 messages
3Clicked186 visitors
4Returned96 recognised visits
The defining metric
The click was not
the final result.
Guestrax can connect campaign recipients with subsequent recognised visits during a defined attribution window.
Return conversion is the percentage of campaign recipients recognised through Guestrax during a qualifying visit within the campaign attribution window.
Summer return campaignIllustrative report
- Recipients
- 1,248
- Delivered
- 1,214
- Clicked
- 186
- Recognised returns
- 96
- Return conversion
- 7.9%
Responsible reporting
Clear about what is being measured.
Guestrax reports recognised returns rather than claiming to count every person entering a venue.
Qualifying return
Make the event behind the metric clear and understandable.
Campaign history
Retain the visitor's campaign and recognised return context together.
Delivery choice
Use Guestrax alone or connect a supported email delivery provider.
Beyond digital engagement