New visitors
Welcome people after their first recognised visit.
Visitor intelligence
Build a clearer picture
with every visit.
Move beyond isolated WiFi logins. Recognise new and returning visitors, understand their visit history and learn which areas of your venue they use.
Book a demoAM
VISITOR PROFILE
Returning visitorAlex Morgan
Marketing consent active
12 MayFirst visit
18 JulyLast visit
4Visits
AM
VISITOR PROFILE
Returning visitorAlex Morgan
Marketing consent active
12 May 2026First visit
18 July 2026Last visit
4Total visits
Visitor journey
Main attraction12 May · First visit
Café12 May · 42 minutes later
Summer campaign2 June · Clicked
Recognised return18 July · Main attraction
Persistent profiles
Useful context, not disconnected sessions.
Each recognised visit can add to a visitor's history, bringing together first visit, last visit, frequency, Controller, area activity, consent and campaign engagement.
- First time and returning visitors
- Visit frequency and recency
- Controller and SSID area history
- Consent and campaign context
Controller and area intelligence
Understand the venue within the venue.
Keep the Controller as the principal venue boundary while translating technical SSIDs into meaningful areas and experiences.
1Main attraction2Café3Events
EXAMPLE CASTLE CONTROLLER
BEHAVIOUR BASED AUDIENCE
Café opportunity
Visited areaMain attraction
AND
Has never visitedCafé
AND
Marketing consentActive
Matched audience1,284 visitors
Behaviour based audiences
Segment people by what they actually did.
Combine visit count, recency, consent, Controller and area rules with AND and OR logic to build useful audiences.
Frequent visitors
Recognise and reward those who come back regularly.
Lapsed visitors
Reconnect after a meaningful period without a return.
Area opportunities
Reach attraction visitors who have never used the café.
See visitor intelligence
Discover what your existing WiFi could reveal.
Venue analytics
From time spent to paths taken.
The current application includes dwell distributions, trends, repeat visitor analysis, hourly heatmaps, zones and movement reporting.